A page for articles, videos and other stuff – helpful, thought-provoking, or just laughable:
Global Consumer Trends 2017 - White paper released by Euromonitor with fascinating analysis on what consumers want these days. Favorite term: Midorexia which describes middle-aged and older consumers who act younger than their years.
Finding High Quality Online Panelists - Article by Sounding Weight Research published in Quirk's newsletter on how to evaluate online panels and find high-quality respondents for research studies.
Market Research 101 - Great piece published in Entrepeneur magazine, outlining how to find information that is relevant. Covers the most common methodologies and how to get started. Concise and very well written.
Van Westendorp's Price Sensitivity Meter - One of the best approaches for determining how to price consumer products. Has its limitations but offers a much simpler, faster, and less spendy approach than conjoint. Yes, it's a Wikipedia article but this one is well-researched and documented.
Sesame Street: Kermit And Grover The Sunglass Salesman - Brilliant allegory on how NOT to do market research. We don’t work like this. Promise.
Global Consumer Trends 2017 - White paper released by Euromonitor with fascinating analysis on what consumers want these days. Favorite term: Midorexia which describes middle-aged and older consumers who act younger than their years.
Finding High Quality Online Panelists - Article by Sounding Weight Research published in Quirk's newsletter on how to evaluate online panels and find high-quality respondents for research studies.
Market Research 101 - Great piece published in Entrepeneur magazine, outlining how to find information that is relevant. Covers the most common methodologies and how to get started. Concise and very well written.
Van Westendorp's Price Sensitivity Meter - One of the best approaches for determining how to price consumer products. Has its limitations but offers a much simpler, faster, and less spendy approach than conjoint. Yes, it's a Wikipedia article but this one is well-researched and documented.
Sesame Street: Kermit And Grover The Sunglass Salesman - Brilliant allegory on how NOT to do market research. We don’t work like this. Promise.
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