Why the name Sounding Weight Research? This Wikipedia article on Depth Sounding explains the history of the sounding weight, a trusted maritime instrument:
Measuring the depth of water by lead and line dates back to ancient civilization. Greek and Roman navigators are known to have used sounding leads, some of which have been uncovered by archaeologists. The Bible describes lead and line sounding in Acts, whilst the Bayeux Tapestry documents the use of a sounding lead during William the Conqueror's 1066 landing in England. Soundings of this type were usually taken using leads that had a wad of tallow in a concavity at the bottom of the plummet. The tallow would bring up part of the bottom sediment (sand, pebbles, clay, shells) and if the plummet came up clean, it meant the bottom was rock.
In a market research context, this means to us:
Transparency: The sounding weight is a simple yet elegant device that does its job beautifully and our research is like that. We will always be clear about our approach and its pros and cons in the context of your project. If given a choice, we will always recommend the simplest and most economical way.
Reliability: We will generate valid data of the highest quality. Then we will help you interpret the data to make sure the research results are reliable and useful to you and your organization.
Integrity: We will keep you informed throughout the entire process and if anything unexpected happens, we will fully disclose it, come up with a solution, and then work through it until it is resolved.
Creative Diligence: Generating data is just the start but making it meaningful is what really matters. So we will go beyond the surface and find unique insights that will enable you to plan a strategy and then act on it.
Measuring the depth of water by lead and line dates back to ancient civilization. Greek and Roman navigators are known to have used sounding leads, some of which have been uncovered by archaeologists. The Bible describes lead and line sounding in Acts, whilst the Bayeux Tapestry documents the use of a sounding lead during William the Conqueror's 1066 landing in England. Soundings of this type were usually taken using leads that had a wad of tallow in a concavity at the bottom of the plummet. The tallow would bring up part of the bottom sediment (sand, pebbles, clay, shells) and if the plummet came up clean, it meant the bottom was rock.
In a market research context, this means to us:
Transparency: The sounding weight is a simple yet elegant device that does its job beautifully and our research is like that. We will always be clear about our approach and its pros and cons in the context of your project. If given a choice, we will always recommend the simplest and most economical way.
Reliability: We will generate valid data of the highest quality. Then we will help you interpret the data to make sure the research results are reliable and useful to you and your organization.
Integrity: We will keep you informed throughout the entire process and if anything unexpected happens, we will fully disclose it, come up with a solution, and then work through it until it is resolved.
Creative Diligence: Generating data is just the start but making it meaningful is what really matters. So we will go beyond the surface and find unique insights that will enable you to plan a strategy and then act on it.
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